PURPOSE
The marketing committee is responsible for crafting a consistent CAI Oregon message and distributing that message to its various audiences through print, online, and other communication channels.
RESPONSIBILITIES
Identify the various CAI Oregon audiences, including their demographics, preferences, wants and needs.
Create an overall CAI Oregon message; tailor the CAI Oregon message for each of the audiences.
Create a style guide that specifies the visual identity for CAI Oregon.
Make sure that all print and online publications distributed under the CAI Oregon brand conform to the accepted style guide.
Coordinate with the other committees to provide them with the marketing materials and other support they need to reach their objectives.
Create and distribute document templates that conform to the style guide, for use by those whom CAI has authorized to produce materials for CAI events.
Produce both print and online originals of marketing collateral such as brochures, luncheon announcements, educational program announcements, etc.
In conjunction with the CAI executive director, create the quarterly newsletter, inCOMMON.
In conjunction with the CAI executive director, create the annual sponsor packet.
In conjunction with the CAI executive director, create the annual directory.
Publicize CAI Oregon through various advertising and public relations opportunities.
Conduct monthly marketing committee meetings.
Provide monthly reports to the CAI Board of Directors.